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2026 Manchester Road Race

An American Tradition

Race Sponsorship & Advertising

Local, regional and national companies help make the Manchester Road Race a success through their sponsorship and support of the annual Thanksgiving Day tradition. The Manchester Road Race Committee would like to thank every supporter of this great race.

We have five tiered levels of sponsorship available. Each level offers an opportunity for exposure and engagement with our iconic event. Sponsor acknowledgement is provided through the following:

  • Event signage (e.g. logos on banners, signs and posters)
  • Complementary advertisement ad in the Souvenir Program Magazine and logo on Sponsor Page
  • Logo and hyperlink on the MRR website
  • TV and cable advertising, including during the live race day broadcast
  • Radio advertising, including during the live race day broadcast
  • Complementary race entries
  • Invitations to VIP events and areas (e.g. Media Conference Luncheon, Spaghetti Dinner, Press Room)
  • Participation in the MRR Health & Fitness Expo and Virtual Expo & Goodie Bag

If you are interested in sponsoring the Manchester Road Race, please Contact Us.

2026 Manchester Road Race Sponsorship Levels & Benefits

A Principal Sponsor for the Manchester Road Race makes a Sponsorship Investment of $20,000 or more. Sponsors of the Manchester Race at this level for 2025 included Pratt & Whitney, Hoffman Lexus, Hartford HealthCare and Orthopedic Associates of Hartford.

A Contributing Sponsor for the Manchester Road Race makes a minimum Sponsorship Investment of $10,000. Sponsors at this level for 2025 included Henkel and USA Hauling & Recycling.

A Sustaining Sponsor for the Manchester Road Race makes a minimum Sponsorship Investment of $7,500. Sponsors at this level for 2025 included Eastern Connecticut Pathology Consultants and Connecticut Toyota Dealers.

A Supporting Sponsor for the Manchester Road Race makes a minimum Sponsorship Investment of $5,000. Sponsors at this level for 2025 included Highland Park Market, KeyBank, Cigna, Eastern Connecticut Health Network and Integrated Rehabilitation Services.

A Promotional Sponsor for the Manchester Road Race makes a minimum Sponsorship Investment of $2,500. Sponsors at this level for 2025 included Urban Lodge Brewing Company, Charles Schwab, All Ways There Health Care, Horst Engineering, Lynch Toyota, Oral & Facial Surgery Centers, Arbors of Hop Brook, Shop Rite and Vincent Diana Real Estate.

All Tiered Sponsors may participate in the Health & Fitness Expo as part of their sponsorship package. Non-sponsors may secure exhibit space for a fee of $500; food trucks may set up at the event for a fee of $150. Please Contact Us for further information.

2026 Manchester Road Race Advertising Opportunities

Each year the Manchester Road Race publishes a special Souvenir Program Magazine chock full of Road Race news, facts, and information. Plan now to play an important part in this year’s Manchester Thanksgiving Day Road Race by reserving space for your advertisement in our Souvenir Program Magazine. Your advertising will be seen by an estimated 30,000 area residents. Plus, many Race participants and spectators will browse this important keepsake again and again in the months to come.

Advertising in the Program Magazine couldn't be simpler. Just choose the size ad you want and reserve your space. We'll be in touch to pick up your camera-ready artwork--or we'll put the ad together for you to your specifications subject to your final approval.

A great event. A great audience. A great cause. You won't find a better advertising investment this year than the Manchester Road Race Souvenir Program. So don't delay. Time is short, space is limited, and we don't want you to be left out.

The Publication: A 48-page 8 1/2 x 11" magazine-style souvenir program with full color cover printed on glossy magazine stock.

Distribution: A minimum of 14,000 copies will be printed and distributed between mid-November and early December at no charge to Road Race participants, spectators, sponsors, and friends. In addition to race day distribution, copies will be available free of charge at newsstands and other retail outlets throughout the greater Manchester area. Previous year's souvenir programs are now considered collector's items.

Readership: Based on Simmons media research on this category of publications, we are estimating a total readership of over 30,000!

Editorial Content: Professionally written articles about every aspect of the Manchester Road Race--past and present. History, results and highlights, Race Week events schedule, runners to watch, course description, a look at the how the Race is organized and where the money goes, and articles on area runners.

Advertising Rates: Run-of-book black and white ads are available in a variety of sizes from full page to 2 1/2" sponsor squares with costs ranging from $295 to $1,695. MRR Sponsors and past Program advertisers receive a discount off published rates.